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Feature A/B Testing: De-Risk Your Web + App Launches and Drive Data-Driven...
Launching new features is one of the most exciting aspects of digital product development, but it’s also one of the riskiest. Will the feature resonate with your audience, especially your most...
View ArticleThe Vital Role of Email Marketing in a Cross-Channel Customer Experience...
Email marketing has long been one of the most trusted marketing channels for brands. For years, it reigned supreme as a direct line of communication with consumers, offering brands an opportunity to...
View Article3 iOS & Android Updates to Consider in Your 2025 Push Notification Strategy
Push notifications are central to helping marketers capture customers’ attention on today’s most valuable and visible real estate: smartphone lock screens. They offer the simplicity, immediacy and...
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Fast Track Your Airship Expertise and Value Creation with Flight School
At Airship, we take pride in helping our clients elevate their customer experience strategy with flexible, hyper-personalized solutions built for today’s mobile-driven customer experiences. Our goal...
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A Marketer’s Guide to Push Notification Benchmarks
Push notifications capture customers’ attention on today’s most valuable and visible real estate — smartphone lock screens — and bring them back to the app for conversion. The role of push...
View Article3 Steps to Achieve a Coordinated Mobile Customer Experience
Mobile devices have become an indispensable part of our lives, transforming how we interact, shop and engage with the world. Despite this dominance, many brands struggle to create and execute a...
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Retailer Carrefour Boosts Customer Satisfaction By 50% with Personalized,...
Customer expectations for personalization are on the rise. First-name mentions are now a baseline — and are actually among the least valued types of personalization. Brands must offer tailored...
View ArticleLessons from bol: How Retailers Can Unlock the Power of Cross-Channel...
As a retailer, you recognize the importance of bringing customers to your app, website or store time and time again for conversion. Despite pouring time and resources into capturing shoppers’...
View ArticleUnified Customer Experience: The Key to Unlocking Digital Marketing Success
This article was originally published in EMARKETER Marketers face the growing challenge of delivering a seamless, unified customer experience across a fragmented array of channels and devices....
View ArticleThe Essential Building Blocks of Cross-Channel Personalization
Customers move across an ever-growing number of channels and devices within hours, sometimes even minutes. New research from Salesforce found that consumers interact with brands on average across nine...
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