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Key Takeaways from Mobile World Congress 2024
The Mobile World Congress 2024 (MWC 2024) brought together industry leaders, innovators and experts to discuss the latest trends and advancements in the mobile and technology sector. Airship...
View ArticleEssential Advice for Building a Successful App – Masters of MAX ep. #20
Featuring Jonathan Azouri, CEO of CatchCorner by Sports Illustrated In this episode of Masters of MAX, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North...
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Women’s History Month: From Now to Next in Tech
Earlier this month, as part of Women’s History Month, Airship hosted its third Annual International Women’s Day event as part of Now+Next to inspire young women to explore pathways to STEM careers....
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Mobile Is The Key To Unlocking Customer Value for Brands Across Retail,...
Airships’ Mobile Leaders Forum took on Atlanta last week with a spotlight presentation from Sarah Post, VP of Interconnected Experiences at The Home Depot, who also participated in a panel discussion...
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3 Strategies for Increasing Customer Engagement
Mobile apps have become a crucial touchpoint for connecting with customers in today’s digital landscape. However, with millions of apps vying for attention, merely having a functional app is not...
View ArticleWhy Your CRM Strategy Should Include Cozy Onboarding – Masters of MAX ep. #21
Featuring Vernesa Ćutuk, CRM Consultant In this week’s episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background,...
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Your Users Are Complex. Engaging with Them Doesn’t Have to Be.
Introducing Airship’s JSON Attributes Whether it’s buying a new piece of clothing from your favorite brand, ordering your favorite food or planning your dream vacation, we all want to get what we want...
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4 Ways to Master App Store Optimization (ASO)
If you’re reading this blog, chances are you’re looking to gain new app customers. At the same time, you want to wring every drop of value out of your paid acquisition spend and continue to lower your...
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Keys to App Experience Design: Hear From 3 Experts
Since last year’s launch of Masters of MAX podcast, Airship has captured dozens of hours of advice from leading brands and experts on creating valuable mobile app experiences. Topics range from...
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The Holiday Gift That Doesn’t Keep Giving: Black Friday’s Doubling of New...
For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. But what if peak installers...
View ArticleHow OVO’s Mobile App is Critical to Reaching Net Zero – Masters of MAX ep. #22
Featuring Harry Parkes, VP of Product In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a...
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Mastering Mobile: 3 Strategies for Capturing Customer Attention
Every brand faces the challenge of capturing and retaining customer attention. Understanding how to effectively engage users within the crucial first 30 days after app download is key. In our recent...
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Experiencing Ashley Furniture at MAU 2024
Mobile Apps Unlocked (MAU) Vegas is the premier event in the mobile app industry, connecting every app category under one roof. Held against a global backdrop of evolving consumer behaviors,...
View Article10 Steps to Strategic Experimentation
Most businesses recognize the importance of experimentation, but many need to tap its full potential. Often, they run experiments in isolation, without coordination or a well-defined plan. Such...
View ArticleSecurity Alert: It’s Not Us, Don’t Let It Be You
Impersonation attacks are on the rise: here’s what to know Have you ever gotten those annoying calls that inform you that your car’s warranty is about to expire? The truth is, we all have (including...
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3 Key Factors for Choosing Your Cross-Channel Customer Experience Platform
Today’s consumers, particularly in media and the financial sectors, demand information the moment events occur. Brands’ ability to deliver real-time information and scale personalized communication to...
View ArticleA/B Testing: The Science Behind the Numbers
In the fast-paced world of digital marketing, success depends on far more than snappy slogans and eye-catching content. Behind the scenes, marketers rely on cold, hard data and statistical analysis to...
View ArticleChristie Hefner’s Secrets to Business Success – Masters of MAX ep. #23
Featuring Christie Hefner In this episode of Masters of MAX, host Tom Butta welcomes Christie Hefner, the esteemed former chairman and CEO of Playboy Enterprises. As the longest serving female CEO of...
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Flying with Heart: How Southwest Airlines’ Mobile Strategy Focuses On...
Aviation Festival Americas is where the top minds in commercial aviation from North America come together under one roof. Covering everything from retailing to sustainability and beyond, it’s the...
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The First 30 Days: 3 Strategies For Capturing Customer Attention
Attention is fleeting. The average human attention span is 47 seconds; app sessions typically last only 1-2 minutes. Brands have little time to capture customer attention and prove the value of what...
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