Unveiling the Future of Consumer Digital Experiences with Julie Ask – Masters...
Featuring Julie Ask, Futurist and Digital Product Strategist In this episode of Masters of MAX, host Tom Butta welcomes Julie Ask, a renowned expert in consumer digital experiences and former...
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New Platform Enhancements Give Marketers Ease, Freedom and Control To Engage...
With Airship’s 15 years of experience helping brands create impactful cross-channel experiences, it’s no wonder marketers look to us to help them find better ways to give customers the experiences...
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Crafting Customer Loyalty: Lessons from Top Retailers at Shoptalk Europe
Brands agree that cultivating customer loyalty is crucial for maintaining a predictable income rather than just relying on acquiring new customers. However, many brands have yet to master a strategy...
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Drive High-Value Actions With Cross-Channel Customer Experiences
In the last decade, brands have adjusted to mobile driving over half of their online traffic and accounting for the majority of their online sales. Mobile’s impact is not just digital: using the...
View ArticleThe Power of Connection with Zach Greenberger, Chief Business Officer of Lyft...
Featuring Zach Greenberger, Chief Business Officer and Head of Partner Experience at Lyft In this episode of Masters of MAX, host Tom Butta welcomes Zach Greenberger, the Chief Business Officer and...
View ArticleA 7-Step Guide to Setting Up a Successful Digital Marketing Experiment
Digital marketing is a dynamic and ever-evolving field, but the key to staying ahead lies in continuous improvement. One of the most effective methods for improving digital marketing strategies is...
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How Synchrony Creates Memorable Experiences to Drive Next-Level Results
At this year’s Movable Ink Think Summit in NYC, I had the privilege of interviewing Synchrony’s VP of Marketing Innovation, Kelly Haggard, and VP of Mobile Marketing, Ryan Hayes. They shared their...
View ArticleAirship’s Journey to Build an Innovative Customer Experience for Brands
Digital customer engagement is changing rapidly and staying ahead of the curve is not just an advantage; it’s a necessity. Airship has been at the forefront of this revolution, pioneering...
View ArticleSecrets to a Successful App Redesign with Alexis Baird, Head of Product...
Featuring Alexis Baird, Head of Product Experience at Thumbtack This week’s episode of Masters of MAX features Tom Butta interviewing Alexis Baird, the Head of Product Experience at Thumbtack. Alexis...
View ArticleLeverage Multichannel Engagement to Boost Customer Experience
A multichannel strategy has become essential for brands that prioritize customer experience. During a panel discussion at our Mobile Leaders Forum in London, challenges and strategies for maintaining...
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Build Email Engagement and Trust with BIMI
Marketers relying heavily on email promotions must effectively engage audiences or suffer the consequences. According to Airship’s research, 79% of global consumers ignore or delete emails from brands...
View Article#1 Secret Top-Performing Apps Know About Engagement
Getting a mobile app download is the beginning of the customer journey, not the destination. Why? The relationship doesn’t begin until the customer activates their account and reveals their...
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Make Your Whole Year Merrier with 8 Engagement Best Practices for the Holidays
Every retailer knows, app downloads spike significantly during peak shopping periods, especially around the week of Black Friday. However, sustaining user engagement beyond the holiday rush is a...
View ArticleAre You Maximizing Your Downloads With ASO?
Every download happens on your app store listing and there is simply no way around it. Store experiences that aren’t optimized increase the cost of every download and decrease the value of your owned...
View ArticleFrance TV Wins Gold in Engagement & Retention: 4 Strategies Around Major...
Public broadcasting mogul France TV streams programming on their suite of mobile apps to over 25 million monthly active users (MAUs). Their digital strategy aims to captivate and retain their audience...
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2024 Altitude Awards: Celebrating Excellence in Mobile Customer Experience
The Altitude Awards are BACK! Are you ready? The Altitude Awards recognize the brands that have successfully navigated the complexities of digital customer experience. In today’s mobile-first world,...
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Embedded Experiences: Why Interrupt When You Can Enhance?
As consumers, we’re all accustomed to the power, flexibility, simplicity and joy that come from using mobile apps. Our mobile devices are never more than an arm’s length away. Apps make them so much...
View ArticleInnovate Your Customer Experience Strategy with Airship & Twilio
Are customers really at the center of everything you do? Or is there room for improvement? Brands must continuously evolve to keep up with ever-changing customer expectations. Enter Airship and Twilio...
View ArticleDrive Loyalty By Mastering the Mobile App Lifecycle
Mobile apps have become the center of digital experiences. That’s where customers browse content, make purchases, share feedback, refer their friends and perform many other high-value actions....
View ArticleHow Leading Brands Deliver on the Promise of Mobile-First Customer Experience
Leading brands gathered at Airship’s Mobile Leaders Forum (MLF) last week to discuss the latest trends and best practices in mobile customer experience. We heard from innovators at Sally Beauty, New...
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