How To Unify Customer Experiences on the Web, In the App and Everywhere In...
In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. What they see from your brand in one channel should be contextually connected with what...
View ArticleMobile Success Means Meeting the Customer Where They Are
As mobile product owners and marketers we invest our time creating engaging mobile experiences. Apps are a critical part of the mobile strategy because they allow us to design the experience around...
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Meet the Judges for the 2024 Airship Altitude Awards — Deadline Extended!
Meet the judges The 2024 Altitude Awards are heating up! As the deadline approaches, we’re seeing some seriously inspiring entries showcasing innovative mobile customer experiences. If you haven’t...
View ArticleTransform Mobile-First Marketing with Airship & Salesforce
Customer-obsessed companies are outperforming their competitors with 41% faster revenue growth and 51% better customer retention. Personalization and relevance are no longer just perks; they’re...
View ArticleOrange France Boosts Satisfaction & Survey Participation With Airship
We get super excited when customers use Airship’s technology to achieve top-notch results. This time — Orange France. A dominant player in the telecommunications industry and one of the largest...
View ArticleMarketers’ Newest Untapped Marketing Channel: Mobile Wallets
Capturing and retaining your customers’ attention is hard. Consumers today are flooded with marketing messages wherever they turn and increasingly reject blunt promotional marketing. These rejections...
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4 Ways to Future-Proof App Store Optimization for 2025
Over half a billion people browse the Apple App Store weekly and over 25 billion apps were downloaded from Google Play in Q1 2024 alone. Mastering App Store Optimization (ASO) has become more critical...
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The 2024 Altitude Awards Shortlist: Innovations in Mobile-First Customer...
We’re delighted to showcase the finalists for the 2024 Altitude Awards, which celebrate brands that have created memorable digital experiences for their customers and delivered standout mobile-first...
View ArticleJourney Mapping Best Practices to Optimize Customer Experiences
In today’s digital-first landscape, customers expect seamless, personalized experiences across every interaction. Yet, delivering on these expectations has become a growing challenge. With an...
View ArticleAirship Honored with the 2025 TrustRadius Buyer’s Choice Award
At Airship, we take pride in helping our clients win big with their customers. We go beyond in every way to ensure client success and continually expand our products and services to increase the value...
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Celebrating the 2024 Altitude Award Winners
Airship clients understand better than anyone the importance of delivering seamless and connected experiences across digital channels. The winners of the 2024 Altitude Awards — Asda, bol, CIMB...
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3 Mobile Wallet Strategies to Boost Conversions During the Holiday Season and...
There is abundant data showcasing the mobile wallet as a highly effective yet underutilized marketing channel. What started as a place to store digital cards and passes has evolved into a versatile...
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Leading Brands Share Customer Retention and Engagement Strategies for 2025
Rising customer expectations call for new and innovative strategies in 2025. You’re likely already considering how to implement new mobile-first tactics or iterate existing ones to drive customer...
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Airship Opens Office in Singapore, Bringing Direct Support to Customers...
We’re excited to expand our team in the APAC region with a new office in Singapore. Since 2019, Airship has supported a full-time account team in the region through a partner, including relationship...
View Article5 Strategies to Improve Your Holiday Retail Performance
During my 10 years at Airship working alongside global enterprise retail brands, I’ve observed a common challenge regarding mobile: internal hurdles and over-refinement can often delay campaign...
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The Top Trends Shaping Mobile-First Customer Experience in 2025
2025 already promises to be a transformative year for customer experience. The widespread adoption of AI and other emerging technologies, coupled with the shifting data ecosystem, is forcing brands to...
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2024 Year in Review: Extending Airship’s Leadership in Cross-Channel Customer...
Like most years in a connected world, 2024 saw many transformative events — the Olympics and other major sports tournaments, elections across the world, global conflict and natural disasters, just to...
View Article3 Ways Hawaiian Airlines Transformed the Day-of-Travel Customer Experience
Hawaiian Airlines, the largest and longest-serving airline in Hawaii, is renowned for its authentic hospitality. The company continually innovates to make its travel experience as seamless and...
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How OneFootball Builds a Habit of App Engagement with Compelling Short-Form...
OneFootball is the largest football media platform in the world, with 200 million monthly active users and 7 billion app sessions annually. Through their native apps, website and connected TV app,...
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Feature A/B Testing: De-Risk Your Web + App Launches and Drive Data-Driven...
Launching new features is one of the most exciting aspects of digital product development, but it’s also one of the riskiest. Will the feature resonate with your audience, especially your most...
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